![]() Whichever way customers’ tastes leaned towards, by keeping both options, many jeans brands ensured their garments would be attractive to new, younger customers whilst still catering to loyal, long-time customers too.īy the mid-40s, though, the cinch had been consigned to history and the belt was the de facto method of holding up your jeans. Opinion and personal choice were polarised between younger and older generations of jeans wearers retailers famously kept a large pair of scissors behind the counter with which they could cut off the cinch, should the customer desire it. This change in tastes was reflected in the addition of belt loops alongside the cinch, as introduced by Levi’s in 1922.Įssentially, this allowed customers to choose between holding up their jeans the old-fashioned way with a cinch, or keep up with the new times and wear a belt. Back cinch on TCB jeans (photo by Why the cinch disappearedīy the early 1920s, belts were becoming an everyday item no longer reserved for decoration or military uniforms. By the early 1940s, jeans had abandoned the back cinch. It literally cinches in the waistband, allowing the jean to fit snugly on the waist yet still be comfortably loose on the butt and hips. It consists of two strips of denim, reinforced with a rivet on either side, held together with a buckle. The cinch was originally placed on the waistband but later moved down to the yoke. If your region isn't listed, the seller may still ship to you.From the late 1800s to the late 1930s, before the widespread popularity of belts, the back cinch (also known as a ‘martingale’ and a ‘back buckle’) was a common feature of almost every pair of jeans. To view our full T&Cs please click here Method If you live outside of the UK and EU, tax will not be charged at checkout, but your order may be subject to import VAT and duty, and you may be required to pay these charges at the point of delivery – subject to your arrangement with the boutiques. If your order qualifies, VAT is applied to the full order total at checkout, which includes the item price and delivery charge. ![]()
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